I don't know about you but I'm always looking to find my ideal customer.
Seems there is always room to fine tune.
Take some time, as much time as you need and do so periodically to work on this.
If your promoting on facebook and social media in general the competition is fierce to be seen and heard. But never give up...just keep going forward!
So here are a few things I believe will help you do just this as they do for me. Sometimes I don't always seem to be hitting the needs of my ideal customers or finding them. Do I quit...Nope! When others don't respect me because I'm struggling, do I give up...Nope! I'm human and I don't always do it right nor do things consistently. But to go forward and fight for what I want is winning!
All of the following go hand in hand with each other. You could feasibly work on any of them in any given order because they are so related and interconnected.
1. From your customer's point of view, define your product or service. Put yourself in their shoes. If it's a mom, she might be looking for back to school items right now. Or if your customer has pets, they might be looking for wholesome foods or awesome toys for their pets.
Make it clear what your selling and the specifics about the product.
Sometimes when in a hurry we might post a product and not do a lot of details but go back and do those details if you've overlooked doing so.
If you already know those details your customer wants highlight them.
If your a social media manager be very clear what your client wants. I used to do social media management and it's a fulltime job for certain. No to mention the constantly changing scene and needs of potential clients.
Your client might need someone who is on top of navigating the social media changes and keep them in the loop and their social media up to par.
So what problem does your product or service solve for you customer?
2. Whose the ideal customer for what you sell?
Is it a mom, a homemaker, a business owner, a wife, persons who want to live and eat healthy, men or women who like clothes, like to eat, etc.
What's his or her age, where do they work or what business do they have? What is their financial situation? What is their situation in life and work like?
Take as much time as you need and do so often over time. The more detailed and the more you get to know those interested in what you off the better.
Of all the benefits of what you offer, what's most important to your ideal customer?
What are the most pressing needs of the customer? And why should they buy from you and not someone else?
3. What are the specific benefits of your products or services that your customer is looking for. What does the customer specifically want if they buy your product or service?
4. Where is the location of your ideal customer? Is it local to you or global? Where does your ideal customer work?
Where does your ideal customer usually make their purchases from you or others? At home or while at work? Maybe somewhere else!
5. Determine exactly when your ideal customer or client buys from you or will buy from you.
What has to happen for them in life or work to purchase from you? What time of year, season, month, day, or week does your customer buy from you?
6. What's your customer's buy strategy? How do they buy your product or service? How has your ideal customer made similar purchases in the past? What is their buying strategy? Sometimes a potential client looks for the best quality of an item or service.
Other times they want dirt cheap. Either way they may shop around looking for certain criteria. What would those criteria be for your customer or client?
So how would they go about making a decision to purchase your product or service?
If you were to run an ad for your perfect customer, how would you describe them? What potential customers are most likely to purchase your product or service immediately? What is your potential customer's best qualities?
The more time you spend exploring these tidbits the further you make the way clear to succeed in what your passion is in business.
Let me ask you, how can you find your more perfect customer for your product or service?
How can you create new customers for your product or service?
Define your own unique selling strategy and communicate it in every customer contact!
Perhaps think how in 10-15 words how you'd share with a customer to break the ice.
Now go get to work and delve into defining each detail.
*Cindy*
#DefineYourCustomer #FindYourCustomer
